David Ogilvy, the modern Father of Advertising, once shared this great quote: “A good advertisement is one which sells the product without drawing attention to itself.”
Advertising is supposed to be impactful and clever, but not overpowering. There are plenty of examples you’ve likely seen many times without realizing it at the time, but still managed to change your perception of the brand. Why? They reached you on a subliminal level.
Adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is usually enough to satisfy a Snapchatter’s creative needs. And that’s perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all “Van Gogh” on their pictures and videos.
But there are also people who prefer to go that extra mile when it comes to dressing up their Snaps.
Facebook today released new information regarding a data attack that compromised the personal data of 30 million users.
Facebook today released new information regarding a data attack that compromised the personal data of 30 million users.
One time I tried signing up for a spin class at a new studio. I went to the studio’s website to complete their multi-step sign up form, but by the time I got to part three of of the form, I got an error message that wouldn’t let me complete my registration.
The error message didn’t explain what I was doing wrong. So I attempted to complete the form another four times (yes, I really wanted to try this studio) with no success. To say I was annoyed is an understatement. Finally, I ditched the site (along with the spin class) and went for a run instead.
Needless to say, a multi-step form that requires dozens of field entries can easily become complicated, frustrating and time-consuming for your leads. But there is a way to make registration with a multi-step form a positive experience for your website visitors.
One time I tried signing up for a spin class at a new studio. I went to the studio’s website to complete their multi-step sign up form, but by the time I got to part three of of the form, I got an error message that wouldn’t let me complete my registration.
The error message didn’t explain what I was doing wrong. So I attempted to complete the form another four times (yes, I really wanted to try this studio) with no success. To say I was annoyed is an understatement. Finally, I ditched the site (along with the spin class) and went for a run instead.
Needless to say, a multi-step form that requires dozens of field entries can easily become complicated, frustrating and time-consuming for your leads. But there is a way to make registration with a multi-step form a positive experience for your website visitors.
Have you ever completed a lead generation form — such as a sign up form, registration form or contact form — and thought to yourself, “Wow, what a great experience I just had filling out that form!”
Maybe not.
But, you might recall a negative experience you had while completing a website form. Whether it was an extremely long form, a form that was hard to locate on a company’s website, or one that simply wouldn’t allow you to submit your responses for unknown reasons, most internet users can remember a time in which they had some type of issue completing a web form.
One time I tried signing up for a spin class at a new studio. I went to the studio’s website to complete their multi-step sign up form, but by the time I got to part three of of the form, I got an error message that wouldn’t let me complete my registration.
The error message didn’t explain what I was doing wrong. So I attempted to complete the form another four times (yes, I really wanted to try this studio) with no success. To say I was annoyed is an understatement. Finally, I ditched the site (along with the spin class) and went for a run instead.
Needless to say, a multi-step form that requires dozens of field entries can easily become complicated, frustrating and time-consuming for your leads. But there is a way to make registration with a multi-step form a positive experience for your website visitors.
It’s never easy notifying someone that they didn’t get the job.
It’s never easy telling a candidate they didn’t get the job after hours of preparation and interviews.
