Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO

If you spend time optimizing your blog or website’s content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you:

Gender Neutral Pronouns: What They Are & How to Use Them

The world has made small but mighty strides towards inclusivity, and language plays a big part in that.

Gender Neutral Pronouns: What They Are & How to Use Them

In the past few years, the U.S. has made some small but mighty strides towards inclusivity, and language plays a big part in that.

The 11 Best Form Builder Tools for 2025

You’ve heard it before — forms are the gold standard for capturing leads, tracking industry trends, or gathering customer feedback. But to create that conversion or feedback, you need a form builder tool.

20 of the Best Form Builder Tools for 2018

You’ve heard it before — forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. It might be one of the older methods in the book, but old is gold.

A Beginner’s Guide to Data Flow Diagrams

Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process.

A Beginner’s Guide to Data Flow Diagrams

Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which of their habits led to success, which didn’t, and learning from past successes and failures, they could improve their efficiency, effectiveness, and productivity at work.

The Key to Productivity Isn’t Your Mind, It’s Your Body

Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.

The Ultimate Guide to the Internet of Things (IoT)

Raise your hand if you’ve heard of the Internet of Things (IoT).

I’m guessing most of you have your hand up.

Now, keep your hand raised if you understand how the Internet of Things (IoT) actually works. 

How to Add a Secondary Axis to an Excel Chart

Have you ever wanted to create a single chart for two different (yet related) pieces of data? Maybe you wanted to see the raw number of leads you’re generating from each channel and what the conversion rate of the channel is.

Having those two sets of data on one graph is extremely helpful to picking out patterns and identifying full-funnel trends.