More than 500 million accounts use Instagram’s Stories feature, and one-third of Instagram’s most-viewed Stories are created by brands (Instagram). It’s clear that this feature has resonated with Instagram’s base, and businesses can leverage it to drive awareness and engagement with their audiences.
Instagram Stories has extended the amount of time people spend in the app by approximately ten additional minutes. But, while that extra time means more attention and focus on your brand, it won’t translate to much if you can’t get that traffic back to your site.
Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, Snapchat’s success wasn’t looking good.
Since then, Snapchat has evolved into something so much more. And while it’s certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.
Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, Snapchat’s success wasn’t looking good.
Since then, Snapchat has evolved into something so much more. And while it’s certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.
To increase conversion rates on your ecommerce website, no part of the customer journey can be overlooked. From your landing page to your checkout page, every aspect of your ecommerce website needs to be carefully designed.
But cultivating a user journey that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done.