While webinars might sound old school, most B2B marketers still say that they are the most effective form of content marketing for their companies.
While a jam-packed webinar is a beautiful thing, you know what’s better than filling your funnel with webinar leads? Converting those leads into customers.
In 2009, most people would have called Tim Chen, the founder of Nerdwallet, crazy for even trying to take on the titans of the credit card industry. As the only employee at his company, that also had no funding, how could he possibly manage to garner the attention of consumers when his competition consisted of companies with billions of dollars at their disposal?