Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you‘re a marketer like myself, you’ve probably experienced the same feeling of whiplash as marketing trends continue to shift.
Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything.
It’s often clear what’s right and wrong in a situation, but occasionally, the lines can get a little blurry.
It’s often clear what’s right and wrong in a situation, but occasionally, the lines can get a little blurry.
What does it mean to do something “like a girl”?
When Instagram was first released, it was thought of only as a fun, visual social media network. Nowadays, it’s also used as a major content promotion tool for brands and influencers.
In fact, according to Sprout Social, 80% of Instagram users follow a brand, and one of the three most-viewed Stories of all time was posted by a business account.
Along with business accounts, influencer marketing is also on the rise. For instance, 93% of influencer marketing campaigns took place on Instagram in 2018.
GIFs are fun, digestible, and, most importantly, relatable — which is why everybody loves them and shares them on social media so much.
GIFs are fun, digestible, and, most importantly, relatable — that’s why everybody loves them and shares them on social media so much.
When it comes to branding, one of the most important aspects is creating a brand character. This is the personality that represents your company. It can be helpful to think of this as an actor who plays your company’s role in all marketing materials and communications.
