I still remember the first time I sat down to write a case study as a SaaS content marketer. The client was a budding tech startup, and I wasn’t entirely sure where to begin.
Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head?
When data privacy began making headlines this year, many people had a closer look at their app settings.
When data privacy began making headlines this year, many people had a closer look at their app settings.
“To establish true self-confidence, we must concentrate on our successes and forget about the failures and the negatives in our lives.” — Denis Waitley
“To establish true self-confidence, we must concentrate on our successes and forget about the failures and the negatives in our lives.” — Denis Waitley
“Teamwork makes the dream work,” is one of my favorite teamwork quotes. Seriously, I’ve said this quote in the office and on Zoom. I’ve even set it as my Slack status. Turns out John C. Maxwell said it in 2002.
We’ve all been a part of that group project. You know, the project where one person takes the lead, leading some members to conclude their ideas are unwelcome, while a select few ride the others’ coattails.
Thanks to experiences like this, it’s no surprise why so many people have been scarred by the nightmares of past group projects.
As marketers, we’re tasked with making a living out of making a connection — but not just any connection. To scale growth and keep acquisition costs down, your time and resources need to be spent positioning your business in front of the right people, at the right time.
As marketers, we’re tasked with making a living out of making a connection — but not just any connection. To scale growth and keep acquisition costs down, your time and resources need to be spent positioning your business in front of the right people, at the right time.
