Have you ever wondered why two heads are better than one — and four heads are better than two? It’s because we’re all limited by our own experiences, biases, and areas of expertise.
These areas of expertise give rise to “mental models,” assets we’re using all the time but might not realize we have.
Have you ever wondered why two heads are better than one — and four heads are better than two? It’s because we’re all limited by our own experiences, biases, and areas of expertise.
These areas of expertise give rise to “mental models,” assets we’re using all the time but might not realize we have.
Nearly a year ago today, I wrote a story titled, “Yesterday’s Apple Event Was as Bananas as We Expected.”
By 2020, it’s estimated there will be over 30 billion IoT devices. As the popularity of the Internet of Things (IoT) continues to rise across industries, it’s important to take note of which trends could affect your business.
In 2019, nearly one-third of online consumers in the U.S. used the internet on a daily basis to search for local businesses. And as of 2021, Google had 86.6% of the market share of search engines — meaning, getting noticed on Google is an effective way to boost business volume and find new customers.
On the final day of my brother’s visit to Boston last week, we decided to cap off his vacation with a visit to the best seafood restaurant in the city. With a quick Google search — one that pleasantly kept me on the results page instead of forcing me to click on links — we were able to enjoy the best meal of the entire week.
As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions.
When done right, SEO is why you can usually find exactly what you’re looking for from Google and other search engines. Yep, even if you turn to Google search for a step-by-step guide to fixing your unfortunately timed flat tire.
What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to change the way you keep the books finally? Or even notice a flat tire in the car?
It’s no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia.
