Uber, Amazon, Netflix, Airbnb, and Tesla all have one thing in common: even though they’re some of the best brands in tech, the strength and viability of their business models are what propel them to the top of their industries.
A compelling brand image can attract a lot of attention and new customers, but without a sound and realistic business model to monetize all that attention and retain those customers, you’ll never grow or reach your potential as a business.
Uber, Amazon, Netflix, Airbnb, and Tesla all have one thing in common: even though they’re some of the best brands in tech, the strength and viability of their business models are what propel them to the top of their industries.
A compelling brand image can attract a lot of attention and new customers, but without a sound and realistic business model to monetize all that attention and retain those customers, you’ll never grow or reach your potential as a business.