I became a marketer because I love storytelling — a craft that I and many other content strategists treat like an art. Like all art, storytelling requires creativity, vision, skill, and practice. The result of this discipline? Marketing campaigns that really pull your audience in.
An art.
Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling.
And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.
Whether you’re a recent graduate or someone considering a career change, career aptitude tests can offer unique insight regarding jobs best-suited for your skillset and personality.
Whether you’re a recent graduate or someone considering a career change, career aptitude tests can offer unique insight regarding jobs best-suited for your skillset and personality.
When the World Wide Web launched in 1991, most people thought it would fizzle out in a few years. Experts considered it to be a shiny, new fad that no one was really using — six countries in the world had more than one Internet user per 100 people.
When the World Wide Web launched in 1991, most people thought it would fizzle out in a few years. Experts considered it to be a shiny, new fad that no one was really using — six countries in the world had more than one Internet user per 100 people.
It was quite a day for Recode — a digital tech news site owned by Vox — to kick off its annual Code Commerce event.
It was quite a day for Recode — a digital tech news site owned by Vox — to kick off its annual Code Commerce event.
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel.
