The Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion USD between 2021 and 2028. Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.”
For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.
Instagram has become a finely curated destination for gorgeous photos, videos, and visual content that all clamor for the best Likes and comments. It’s as if the urge to visit a modern art museum can now be satisfied from the comfort of our own homes — or bus seats, or lunch breaks.
That is, if you follow the right people. As social media generally provides a platform for individuals to become brands, so it goes for the artists and designers who have found Instagram to be a method of building a miniature, digital art gallery — a social portfolio, if you will.
Instagram has become a finely curated destination for gorgeous photos, videos, and visual content that all clamor for the best Likes and comments. It’s as if the urge to visit a modern art museum can now be satisfied from the comfort of our own homes — or bus seats, or lunch breaks.
That is, if you follow the right people. As social media generally provides a platform for individuals to become brands, so it goes for the artists and designers who have found Instagram to be a method of building a miniature, digital art gallery — a social portfolio, if you will.