Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are actually discovering content. New, more sophisticated search algorithms, changes in the way people use search engines, and new ways that marketers go about actually developing their content are just a few of the contributing factors and outcomes.
David Ogilvy, the modern Father of Advertising, once shared this great quote: “A good advertisement is one which sells the product without drawing attention to itself.”
Advertising is supposed to be impactful and clever, but not overpowering. There are plenty of examples you’ve likely seen many times without realizing it at the time, but still managed to change your perception of the brand. Why? They reached you on a subliminal level.
Adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is usually enough to satisfy a Snapchatter’s creative needs. And that’s perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all “Van Gogh” on their pictures and videos.
But there are also people who prefer to go that extra mile when it comes to dressing up their Snaps.
Facebook today released new information regarding a data attack that compromised the personal data of 30 million users.
Facebook today released new information regarding a data attack that compromised the personal data of 30 million users.