When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode.
Once upon a time, on a fateful day in August, the world witnessed 45 minutes without Facebook.
You know, I’m beginning to think that the key to virtual reality’s success might not be getting into the hands of as many consumers as quickly as possible.
You know, I’m beginning to think that the key to virtual reality’s success might not be getting into the hands of as many consumers as quickly as possible.
Google Sheets is one of the best tools you can use to store data, track performance metrics, and create dashboards and reports.
But while it’s a wondrous tool with countless features and functionalities, it can be hard to grasp for beginners — especially if you need to create a marketing report or dashboard, fast.
Saying that marketers are data-centric people is an understatement: Between return on investment, cost per acquisition and more, they’re always looking at different metrics and reporting on progress.
Saying that marketers are data-centric people is an understatement: Between return on investment, cost per acquisition and more, they’re always looking at different metrics and reporting on progress.
What did you last Google? Willing to share it with the public?
If you bought a fidget spinner last year, you could attract and hold people’s attention better than a Livestrong bracelet could in the mid-2000’s. But if you bought one today, you’d be a cliche. People would most likely give you a harsh glare and mentally patronize you for being “so 2017”.
More companies than ever are using Instagram for business — over 200 million businesses, to be exact.
