Marketers spend a lot of time trying to nail down abstract concepts. They’re tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand’s identity in a neat, tidy, and most importantly, interesting way.
Every brand on Facebook is on Facebook for one reason — to (eventually) get more business. But getting more business from Facebook means different things to different types of businesses. Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app.
Facebook has had quite the tumultuous year.
Facebook has had quite the tumultuous year.
Facebook has had quite the tumultuous year.
Welcome, one and all, to another Wednesday: the day that marks the halfway point — almost — to the weekend .
Welcome, one and all, to another Wednesday: the day that marks the halfway point — almost — to the weekend .
You walk into a store in search of new sunglasses.
You walk into a store in search of new sunglasses.
Since launching The Growth Show podcast in February 2015, we’ve been fortunate to land interviews with some really busy people, including executives of billion-dollar businesses and founders on the cusp of building the next big thing.
For some of them, we had an “in.” Somebody knew somebody else and happily made the introduction.
But we weren’t so lucky with some of the other guests.
