Up until recently, augmented reality (AR) has been more of a novel luxury than a genuinely useful tool. Sure, you can catch Pokemon on your phone or use fun Snapchat filters, but other than that, you’re likely not using augmented reality in your daily life.
Instagram has become the favorite social network of many — and not just for teens and Millennials. In fact, according to the Pew Research Center, 35% of online adults use Instagram — up 3% from 2016. Compare that, for example, to 24% on Twitter.