In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales.
Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade?
Fifty years ago, you would’ve walked over to your coworker’s desk or called up to the second floor to ask a question. Now, whether your coworkers are in the next cube or half a world away, it’s standard practice to email, instant message, or text them.
This shift in basic communication has made writing skills crucial to being listened to.
Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade?
Fifty years ago, you would’ve walked over to your coworker’s desk or called up to the second floor to ask a question. Now, whether your coworkers are in the next cube or half a world away, it’s standard practice to email, instant message, or text them.
This shift in basic communication has made writing skills crucial to being listened to.
When Facebook announced last Friday that 50 million user accounts had been compromised, many of us weren’t sure what to think.
You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and social media marketers are feeling the pressure more than ever.
Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide.
In the U.S. alone, 77% of the population has a social media account of some kind. Whether it’s to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons — and marketers know it.
On average, a corporate job posting attracts 250 resumes. With such a large pile to sift through, it can be difficult to discern your best candidates from those unfit for the role.
At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level — both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell.
I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. But anyone who’s got a website can and should dip their toes in these waters. According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy.
I remember the first time I opened GSC — and it was overwhelming. There were tons of labels I didn’t understand (index coverage?!?), hidden filters, and confusing graphs. Of course, the more I used it, the less confusing it became.
But if you want to skip the learning curve (and why wouldn’t you), good news: I’m going to reveal everything I’ve learned about how to use Google Search Console like a pro.
This guide covers:
Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.
My path to becoming a professional writer is a slightly unconventional one. In college, I majored in economics, only took one English class, and originally pursued a career in financial advising. But today, instead of walking people through their retirement plan, I spend 90% of my work day writing — and I absolutely love it.
John Pugh, a creator of trompe l’Oeil optical illusion murals, has said, “It seems almost universal that people take delight in being visually tricked.”
