A few weeks ago, I experienced virtual reality for the first time. One of my colleagues brought her Oculus into the office and let our whole team try it out. I picked the VR mini golf experience, which I wasn’t initially excited for — I’ve never really liked mini golf. But when I slid on the Oculus, I was pleasantly surprised.
Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts.
Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester? But wait … there’s more.