To increase conversion rates on your ecommerce website, no part of the customer journey can be overlooked. From your landing page to your checkout page, every aspect of your ecommerce website needs to be carefully designed.
But cultivating a user journey that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done.
We’re surrounded by ads all day, every day, but how often does one end up living rent-free in your head?
Keep it simple, stupid.
We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.
Any writer will tell you how hard it is to express a complex emotional concept in just a few words. But that’s exactly what great slogans and taglines do.
In marketing, efficiency is crucial for success. The faster you produce results, the longer you can focus on refining your overarching strategy and capturing more of your audience’s attention than your competitors can.
But the physical act of typing out personal notes, your own ideas, and other documents is much slower than your brain’s actual processing speed. The fact that you type slower than you can think means you’re probably wasting a good chunk of time on something that could be automated.
In marketing, efficiency is crucial for success. The faster you produce results, the longer you can focus on refining your overarching strategy and capturing more of your audience’s attention than your competitors can.
But the physical act of typing out personal notes, your own ideas, and other documents is much slower than your brain’s actual processing speed. The fact that you type slower than you can think means you’re probably wasting a good chunk of time on something that could be automated.
Many companies these days use Slack or another work chat application to communicate more efficiently and spend less time writing emails. Whether you currently work for a company that uses Slack in place of email, or are about to start a new job and are not sure what the company’s communication tools are, it’s always a good rule of thumb to be cautious about how you behave in front of co-workers both in person and in a digital chat room.
Many companies these days use Slack or another work chat application to communicate more efficiently and spend less time writing emails. Whether you currently work for a company that uses Slack in place of email, or are about to start a new job and are not sure what the company’s communication tools are, it’s always a good rule of thumb to be cautious about how you behave in front of co-workers both in person and in a digital chat room.
Nowadays, companies have a computerized system that puts resumes through an online scanner which will automatically reject some applicants and push other applicants through depending on their qualifications.
Have you been asked to attach a cover letter to your job application? Perhaps you’re struggling to write one that lands an interview, or have no clue what one is at all.
