Marketing teams tend to pick up a new tool for every problem.
It’s been less than a year since HQ Trivia launched — and since then (around here, at least), it’s hard to go a day without hearing its name.
When you think of the French mining industry in the 1890’s, what pops in your mind? Terrible working conditions? A catastrophic collapse? The black lung?
What about the birth of modern work culture?
With more than 1 billion monthly active users, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience.
Figuring out how to launch a successful Instagram contest, however, is much less obvious.
With 400 million monthly active users and more than 80 million posts per day, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience.
Figuring out how to launch a successful Instagram contest, however, is much less obvious.
Recently, I was working on a story about a wave of new technology that could help publishers fight back against Facebook. I spent hours scouring the web for product videos about these new tools because I trust jargony brand press releases about as much as I trust Roseanne Barr to take over my Twitter account. I wanted to see the products in action.
If you’re a marketer, you definitely know it’s no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms. So as a marketer, one of your goals should be to create a lead generation process that’s as frictionless as possible. To achieve this, you need to remove all of those distracting, annoying, and confusing obstacles that commonly prevent visitors from converting.
Writing compelling emails is a superpower that most professionals would love to have. Email is the most common form of professional communication, and sending bad emails can make or break your career.
