This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
So you’re going to a conference.
What’s in store for you? You’ll attend dozens of sessions led by professionals in your industry, meet a ton of new people, and take home lots of great swag.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
So you’re going to a conference.
What’s in store for you? You’ll attend dozens of sessions led by professionals in your industry, meet a ton of new people, and take home lots of great swag.
As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing.
Content creation is what happens behind the scenes. It‘s how Google can offer the perfect answer to your problem with a link to a blog or website. It’s the videos you watch on YouTube after a tough day.
It‘s why you may find yourself scrolling through TikTok for hours a day. Don’t worry, I’m not judging you. I do it too.
I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put strict time limits on how much time I could spend online (gosh, that makes me feel a little old).
As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or wants it — they skip usability testing.
Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people?
By 2020, there will be an estimated 30 billion devices connected to the Internet of Things (IoT). While many of these products will be cool on their own, imagine how much better they could become with some imagination?
By 2020, there will be an estimated 30 billion devices connected to the Internet of Things (IoT). While many of these products will be cool on their own, imagine how much better they could become with some imagination?
Ever since the Great Recession, the word “corporate” has had a negative connotation. The leaders of major corporations dismantled the world economy during the events prior to the financial crisis, and the wreckage sparked harsh animosity toward big companies that had an “Inc.” at the end of their name.
Artificial intelligence continues to be a hot topic within the marketing industry. The market for AI in marketing will likely grow to $107.5 billion by 2028, up from $15.84 billion in 2021.
