When it comes to branding, one of the most important aspects is creating a brand character. This is the personality that represents your company. It can be helpful to think of this as an actor who plays your company’s role in all marketing materials and communications.
Have you ever searched stock image websites and thought, None of these truly represent my brand?
Instagram is taking on media giant YouTube with the latest addition to their social media platform: IGTV. The Facebook-owned company is looking for a way to expand its offerings, reach new customers, and increase usage on their app — even if it means borrowing from another platform’s users.
Instagram is taking on media giant YouTube with the latest addition to their social media platform: IGTV. The Facebook-owned company is looking for a way to expand its offerings, reach new customers, and increase usage on their app — even if it means borrowing from another platform’s users.
I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I later discovered the true meaning when I became a content marketer.
Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer?
The conversation around Bitcoin has been brewing for years but it exploded in 2017 when the stock reached $19,000. It dipped back down for a few more years until it surged in 2020 and reached new peaks in 2021.
It’s a cliche, but, growing up, my Dad always preached about how there’s no free lunch in life. If you want something valuable, you need to put in the work to earn it — or spend money to buy it.
Up until recently, augmented reality (AR) has been more of a novel luxury than a genuinely useful tool. Sure, you can catch Pokemon on your phone or use fun Snapchat filters, but other than that, you’re likely not using augmented reality in your daily life.
I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in this game. And that’s especially true regarding marketing on a highly visual platform like Instagram.
