What You Missed at Google’s Marketing Innovations Keynote

Last month, Google let the world know that big changes were coming to its famed AdWords. 

The HubSpot Culture Code: Creating a Company We Love

Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world.

How to Write a LinkedIn Recommendation in 2023 [Quick Tip + Examples]

Writing a LinkedIn recommendation for a colleague is a great and easy way to support their career development. But figuring out how to write one that is specific, honest, succinct, and impactful isn’t always easy. 

How to Write a LinkedIn Recommendation in 2018 [Quick Tip]

“Lisa has recommended you!”

Personalization Versus Privacy: Making Sense of the Privacy Paradox

With so much competition online, personalized content and appealing to the individual consumer is a key way for businesses to break through the noise.

Personalization Versus Privacy: Making Sense of the Privacy Paradox

With so much competition online, personalized content and appealing to the individual consumer is a key way for businesses to break through the noise.

B2B Lead Generation: The Best Campaigns for Every Channel

19% of marketers say generating leads is their top goal in 2023.

However, building an effective lead generation strategy is often easier said than done. To do it right, you need an in-depth understanding of tried-and-tested channels.

The Best B2B Lead Gen Campaigns for Every Channel

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.

38% of People Don’t Think Twitter Will Fix Platform Abuse

Twitter has made a point of promoting its efforts to curb platform abuse — especially since it was revealed that, in addition to many of its social media counterparts, the network was weaponized to spread false and divisive information around the 2016 U.S. presidential election .

38% of People Don’t Think Twitter Will Fix Platform Abuse

Twitter has made a point of promoting its efforts to curb platform abuse — especially since it was revealed that, in addition to many of its social media counterparts, the network was weaponized to spread false and divisive information around the 2016 U.S. presidential election .