Earlier today, I learned about a type of page that would load “almost instantaneously.” Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took one second to load and display. That was impressive.
In a society hooked on instant gratification, people don’t like waiting for things. That’s why over 25% of visitors will leave a website that doesn’t load in six seconds. That’s the length of a Vine (RIP).
When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode.
Google Sheets is one of the best tools you can use to store data, track performance metrics, and create dashboards and reports.
But while it’s a wondrous tool with countless features and functionalities, it can be hard to grasp for beginners — especially if you need to create a marketing report or dashboard, fast.