The Ultimate Guide to Using Emojis for Marketing

Emojis are fun, right? They can add a blip of color and a dash of personality to even the most boring email. They can spruce up a social media post. They can even convey certain messages and emotions better than words.

Google AMP Helps You Make Stunning Web Experiences. Here’s How.

Earlier today, I learned about a type of page that would load “almost instantaneously.” Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took one second to load and display. That was impressive.

What is Google AMP? A 2-Minute Rundown

In a society hooked on instant gratification, people don’t like waiting for things. That’s why over 25% of visitors will leave a website that doesn’t load in six seconds. That’s the length of a Vine (RIP).

5 Scientist-Approved Techniques for Improving Your Memory

Memory plays a critical role in our daily lives, even when we don’t think about it. It helps us remember skills we’ve learned, retrieve relevant information during a meeting, or recall prior experiences when making judgment calls.

How to blend web analytics and digital marketing analytics to grow better

When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode.

What Does a World Without Facebook Look Like for Content Marketers? (Hint: It Looks Kind of Good)

Once upon a time, on a fateful day in August, the world witnessed 45 minutes without Facebook.

What a Swarm of Honey Bees Taught Me About Virtual Reality

You know, I’m beginning to think that the key to virtual reality’s success might not be getting into the hands of as many consumers as quickly as possible.

What a Swarm of Honey Bees Taught Me About Virtual Reality

You know, I’m beginning to think that the key to virtual reality’s success might not be getting into the hands of as many consumers as quickly as possible.

The Ultimate Guide to Google Sheets

Google Sheets is one of the best tools you can use to store data, track performance metrics, and create dashboards and reports.

But while it’s a wondrous tool with countless features and functionalities, it can be hard to grasp for beginners — especially if you need to create a marketing report or dashboard, fast.

The Ultimate Guide to Google Sheets

Saying that marketers are data-centric people is an understatement: Between return on investment, cost per acquisition and more, they’re always looking at different metrics and reporting on progress.