I have some bad news: Your email marketing database degrades by about 22.5% every year.
Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites.
Welcome one, welcome all to a very warm Wednesday. Not only have we reached the week’s halfway point, but we’re one day away from the official start of summer here in Boston.
Welcome one, welcome all to a very warm Wednesday. Not only have we reached the week’s halfway point, but we’re one day away from the official start of summer here in Boston.
For years, Facebook has been one of the best places to build and reach your audience. Over that same period of time, though, it’s become much more of a pay-to-play channel.
For years, Facebook has been one of the best places to build and reach your audience. Over that same period of time, though, it’s become much more of a pay-to-play channel.
Let’s take a look at one of the most famous buildings in the world — the Taj Mahal. While there are numerous reasons the Taj Mahal is aesthetically-pleasing, one reason is its symmetrical balance, which evokes a sense of traditionalism and stability.
Let’s take a look at one of the most famous buildings in the world — the Taj Mahal. While there are numerous reasons the Taj Mahal is aesthetically-pleasing, one reason is its symmetrical balance, which evokes a sense of traditionalism and stability.
Even if you create loads of visual content, it can be a struggle to hold your audience’s attention — especially when you’re trying to communicate complex, detailed, and abstract topics.
What’s a marketer to do?
Fruit loops or cheerios? Call or email? John Wayne or Clint Eastwood? To be, or not to be? If you’re like most reasonably decisive adults, you make 35,000 conscious decisions every day. That’s a heck of a lot, but most of them are straightforward or trivial. It’s the major ones — or even a series of smaller decisions — that need some strategic thinking.
A candidate’s opinion of your organization will be shaped almost entirely by the recruitment process. Consider their first touch point with your company as a first date. While it’s crucial for the candidate to sweep the recruiter off their feet, recruiters often forget how important it is for them to create a positive impression in favor of the organization. This courtship is a two-way street, as unemployment rates across North America are steadily dropping, leaving a smaller pool of qualified and competent available job seekers.
