Content marketing is getting complicated. The number of platforms we need to be active on has increased, from blogs to new social networks gaining steam. The types of content we need to create has gone up as well, as image-based content has become more popular and video has skyrocketed. And to complete this trifecta of pressure, we need to constantly tweak and optimize our publishing frequency of each type of content on each type of platform.
It’s a lot to keep track of, so it’s important to simplify your content marketing strategy as much as possible, and focus on the channels that have a proven impact for your business.
One of the worst feelings in the world is forgetting a great idea. All you had to do was write it down, but you were confident that you’d never be able to forget such a compelling idea. When the idea slid out of your mind, though, the easy loss of such an insightful thought nearly crushed your soul.
Nowadays, Instagram is often someone’s initial contact with a brand, and nearly half of its users shop on the platform each week. If it’s the entryway for half of your potential sales, don’t you want your profile to display a sleek Instagram theme?
Nowadays, Instagram is often someone’s initial contact with a brand, and at least 30% of Instagram users have purchased a product they first discovered on the platform. If it’s the entryway for one third of your potential sales, don’t you want it to look clean and inviting?
Working from home is awesome … right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools and noisy machinery across the street.
For many modern professionals, working from home every once in a while is a luxury that our respective companies afford us.