Decision Trees: A Simple Tool to Make Radically Better Decisions

Have you ever made a high-stakes decision? If yes, did you contemplate for some time before landing on the “right” decision — and even then, still felt unsure about the best course of action?

Decision Trees: The Simple Tool That’ll Make You a Radically Better Decision Maker

When faced with an important decision, there are a variety of informal methods you can use to visualize various outcomes and choose an action — perhaps you talk it out with a colleague, make a pros and cons list, or investigate what other leaders have done in similar situations.

How to Write a Great Value Proposition [7 Top Examples + Template]

Your company’s competitive advantage lives or dies by its value proposition. If you can’t clearly distinguish your product or service from your competitors — and then deliver on your brand promise — why should customers choose you?

How to Write a Great Value Proposition [Infographic]

How to Write a Value Proposition

  1. Identify all the benefits your product offers.
  2. Describe what makes these benefits valuable.
  3. Identify your customer’s main problem.
  4. Connect this value to your buyer’s problem.
  5. Differentiate yourself as the preferred provider of this value.

The Anatomy of a Perfect Instagram Profile

With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it’s crucial that marketers include Instagram as a part of their social media marketing strategy.

It all starts with your Instagram profile.

The Anatomy of a Perfect Instagram Profile

With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it’s crucial that marketers include Instagram as a part of their social media marketing strategy.

It all starts with your Instagram profile.

The Anatomy of a Perfect Instagram Profile

With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it’s crucial that marketers include Instagram as a part of their social media marketing strategy.

It all starts with your Instagram profile.

The Anatomy of a Perfect Instagram Profile

With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it’s crucial that marketers include Instagram as a part of their social media marketing strategy.

It all starts with your Instagram profile.

The 67 Best, Most Popular, and Most Liked Hashtags on Twitter

Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement — clearly, hashtags still matter in 2019.

A Marketer’s Guide To Competitive Intelligence

Across all industries, it’s gotten harder for brands to stand out among the competition. According to a 2020 survey by Crayon, businesses have, on average, 29 competitors — a 16% increase from 2019.