Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap.
Sure, the medical industry may have once been considered a slow adopter to the world of inbound marketing, but it’s safe to say that these eight examples of healthcare marketing are making up for lost time.
Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap.
Sure, the medical industry may have once been considered a slow adopter to the world of inbound marketing, but it’s safe to say that these eight examples of healthcare marketing are making up for lost time.
Keyword research is changing. The rise of AI search and content discovery through platforms like TikTok means people aren’t clicking through to websites as much as they used to. You can rank at the top of Google and still get zero clicks because AI Overviews are now answering queries directly in the SERP.