Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker, covering the year’s most pivotal statistics and trends in the online realm .
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer.
Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”
Lead magnets, in marketing, are an effective technique for gaining a prospect’s contact information.
I can’t remember the last time I discovered a new brand by shopping in person … I know, it’s mind-boggling.
Search is changing thanks to artificial intelligence.
Search is changing thanks to artificial intelligence.
A few years ago, I was working with a startup that had just launched their website. We were proud of it — it looked clean, had great product shots, and ticked all the branding boxes. But after the first month, we realized something was off: barely any leads were coming in. Traffic was decent, but conversions were almost nonexistent.
When I was asked to write on this topic, adaptable leadership, I started shaking my head. I am not a huge fan of putting an adjective in front of leadership and making it a new thing. Let’s just call it leadership and then talk about how to be better at it, one day at a time.
When I was asked to write on this topic, adaptable leadership, I started shaking my head. I am not a huge fan of putting an adjective in front of leadership and making it a new thing. Let’s just call it leadership and then talk about how to be better at it, one day at a time.
