The right font can instantly improve the look of your marketing presentation, impress your client, or escalate your design from average to exceptional.
But it’s often tough to find a font that falls somewhere in-between classy and dramatic — particularly when you’re not willing to pay for an experienced calligrapher.
Here’s a basic math question for you: Sammie has 50 sprockets. She sells eight of them. How many sprockets does she have left?
Now, here’s another question: Sammie has 50 sprockets. She receives an order for eight sprockets and ships four of them out to customers. How many sprockets are in Sammie’s inventory?
So your company is growing. Things are exciting. Everyone is motivated and ideas are coming in from left and right.
Then it happens.
You say something along the lines of, “Wouldn’t it be cool if we could build [revolutionary idea here]? It would cut costs/generate a ton of new leads/change the way we operate.”