45% of People Trust Facebook Even Less After the Zuckerberg Hearings [New Data]

Facebook CEO Mark Zuckerberg’s testimony before U.S. lawmakers earlier this month seems to have done little to restore trust in the company.

Blog SEO: How to Search Engine Optimize Your Blog Content

Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment.

10 Pro Tips for Running an Effective PR Campaign

A PR campaign can have a long-lasting impact on your brand’s reputation and public image. But it must be well-planned.

40 Best Buyer Persona Questions I’d Ask During Customer Interviews

Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer.

Here’s the Information You’re Probably Giving Social Media Networks, and How They Protect It

People have questions about the security of our digital data.

What is Public Relations? PR Definition Explained

Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand’s control, public relations (PR) is an effective way to contribute to the conversation.

How to Use VLOOKUP Function in Microsoft Excel [+ Video Tutorial]

Coordinating a massive amount of data in Microsoft Excel is a time-consuming headache. Thankfully, you don’t have to. The VLOOKUP function can help you automate this task and save you tons of time.

Are You Marketing Effectively Across Generational Lines? [New Data]

You’ve heard it from us before:

  • “The way consumers prefer to access content has changed.”
  • “We’re seeing a fundamental shift in the way we market and sell products.”
  • “Buyers are no longer okay with outbound emails and cold calls. Instead, marketers need to create and deliver content that meets the consumer where they already are.”

Are You Marketing Effectively Across Generational Lines? [New Data]

You’ve heard it from us before:

  • “The way consumers prefer to access content has changed.”
  • “We’re seeing a fundamental shift in the way we market and sell products.”
  • “Buyers are no longer okay with outbound emails and cold calls. Instead, marketers need to create and deliver content that meets the consumer where they already are.”

How to Calculate Your Business’s Break Even Point [Video Included]

You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.”