It’s Time to Put SMS Out of Its Misery

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STAR Interview Method: The Ultimate Guide

A resume tells you that a candidate has the required skills and background for the open role. A cover letter confirms their interest in the position.

An interview, then, is a critical step for evaluating a candidate’s critical thinking, decision-making, and interpersonal skills. Essentially, it’s an opportunity to dig deeper into an interviewee’s potential, and the STAR interview method is your shovel.

21 Google Doc Features You Didn’t Know Existed (But Totally Should)

A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I found an article that told me I was using paper ketchup cups all wrong.

It turns out you’re supposed to fan out the sides of the cup to increase ketchup capacity, like this. Who knew? Well, I recently applied that sense of adventure to another thing I love — Google Docs. And what I found was just as life-changing.

19 Google Doc Features You Didn’t Know Existed (But Totally Should)

A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I found an article that told me I was using paper ketchup cups all wrong.

It turns out you’re supposed to fan out the sides of the cup to increase ketchup capacity, like this. Who knew? Well, I recently applied that sense of adventure to another thing I love — Google Docs. And what I found was just as life-changing.

15 of the Best Public Relations Examples to Inspire Your Next Campaign

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.

Personality Marketing: Is It a Savvy or Shady Strategy for Reaching Customers?

Modern marketing is less pushy than yesteryear’s — and I love that. It’s less about forcing your message on people and more about helping. However, personality marketing is one strategy that still dances the line between savvy and shady to many, including yours truly.

Would You Pay for an Ad-Free Facebook Subscription? 64% of Consumers Say “No”

 

When Bloomberg reported that Facebook was conducting market research to gauge interest in an ad-free, paid subscription model, we decided to do a bit of our own research.

How Cards Against Humanity Helped Us Shape Our Product Story

Cards Against Humanity is more than just a game to me — it led to an epiphany that shaped the way my company developed its product story around content personalization.

How to Convert a PDF to Excel: Free Tools & Instructions

A PDF, short for portable document format, is commonly used to view shared documents. The PDF format preserves a document’s formatting, which means you can look at the document on any device.

But the key word here is “view” — you can’t edit a PDF without using a specific PDF-editing tool, which is where things get tricky.

The Decline of Organic Facebook Reach & How to Adjust to the Algorithm

If you’ve been managing a Facebook Business Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with the organic posts you publish to that page.

There are two reasons for this.