Nowadays, reviews matter more than ever. In fact, over 85% of U.S. adults say they trust online reviews as much as personal recommendations.
As a consumer, I often feel overwhelmed by the sheer number of brands trying to get me to try their service or purchase a product. However, as a marketer, I can recognize that the best call-to-action examples are the ones that give me a reason to take that step — either by offering me something for free, a special perk or access, or a unique opportunity that I can’t get elsewhere.
Twitter today followed up on its March request for proposals to measure the health of its network with announcements of a new approach to how it will handle abuse on its platform.