Modern marketing is less pushy than yesteryear’s — and I love that. It’s less about forcing your message on people and more about helping. However, personality marketing is one strategy that still dances the line between savvy and shady to many, including yours truly.
When Bloomberg reported that Facebook was conducting market research to gauge interest in an ad-free, paid subscription model, we decided to do a bit of our own research.
Cards Against Humanity is more than just a game to me — it led to an epiphany that shaped the way my company developed its product story around content personalization.
A PDF, short for portable document format, is commonly used to view shared documents. The PDF format preserves a document’s formatting, which means you can look at the document on any device.
But the key word here is “view” — you can’t edit a PDF without using a specific PDF-editing tool, which is where things get tricky.
If you’ve been managing a Facebook Business Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with the organic posts you publish to that page.
There are two reasons for this.
Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances are you came away with helpful insights and a positive opinion about that person and the brand they represent.
When you open Adobe Photoshop for the first time, it’s easy to click around in confusion for a minute and then reach for your freelancer’s phone number instead. Trust us, you’re not alone in this.
There’s a frustrating truth that every business deals with early into its growth: More money, more problems.
It seems counterintuitive — if sales and revenue are up, isn’t that a good thing? How are bigger profits a potential problem?
There’s a frustrating truth every business deals with early into its growth. To reveal that truth, I’ll start with a song title by hip-hop legend, The Notorious B.I.G.:
“Mo money, mo problems.”
Today, giants define our world. A few big companies like Apple, Facebook, and Google shape our social lives, curate how we consume information, and influence what we buy. For the most part, this isn’t a bad thing: these titans offer wonderful products and services that make our lives better and help our businesses run smoothly.
But, as those of you who run small, ecommerce-powered businesses know very well, there is one giant who makes things very complicated. It’s impossible to be an online merchant and not have a point of view on Amazon. Love them, hate them, or something in-between — you all have a relationship with Amazon. Frankly, they can make it a real challenge for small businesses to grow past a certain point. But they don’t make it impossible.
Lately we’ve seen more and more HubSpot customers thrive in ecommerce, even though Amazon sells similar or even identical products as them. How can this be? I’ll tell you, but first let’s start from the beginning.
