You’ve probably heard. 2017 was the year of the “Pivot to Video.” Publishers decreased or entirely scrapped their written editorial operations to focus on creating video. And right on cue, the internet erupted with opinions (and a fair amount of panic) on the shift.
Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without emojis, indicating that emojis can make your message more memorable.
Instagram hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image.
Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements.
In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results.
You may have heard of this little thing called Google. You know, where 3.5 billion searches for information are made per day?
But Google is more than just a search engine. So much more.
In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you’re a marketer.
Running an agency is hard. There are daily growth challenges that need to be overcome. Luckily, you’re not the only one coming up against these problems. We spoke with agency thought leaders and experts about a number of these problems in our monthly webinar series.
We found the number one productivity killer in the workplace, and contrary to what you might think, it isn’t social media, hallway gossip sessions, or Friday’s happy hour.
Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage shoppers.
Today, the House Energy and Commerce Committee confirmed that Facebook CEO Mark Zuckerberg will indeed testify in front of the congressional committee on April 11.
His testimony is rooted in the ongoing controversy over Facebook’s handling of its users’ data, which became the subject of global news after it was revealed that personal information was misused by data consulting firm, Cambridge Analytica.
