On top of lead generation, a blog can also help your site climb in search rankings. Not to mention, sharing tips and insights related to your industry makes your brand look more credible and trustworthy to prospects.
Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!”
That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought.
Your pricing page is one of the most important parts of your website. It’s where all your effort in building a relationship with your customer finally leads to a sale.
Over the past two years, social media networks have made no secret of their efforts to fight the spread of spam on their sites.
I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. How long will it take for me to get the hang of things? Can I manage my workload and connect with my coworkers?
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona.
Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join.
Many marketers use Microsoft Excel every day, whether it’s to create a chart, analyze data, or run a report to present at the next team meeting.
Many marketers use Microsoft Excel every day, whether it’s to create a chart, analyze data, or run a report to present at the next team meeting.
Creating reports like these in Excel is time-consuming enough. How can we spend a little less time navigating, formatting, selecting, and entering formulas for our data? Wouldn’t it be great if there were keyboard shortcuts that could help us get our work done faster?
Welcome one, welcome all to another Wednesday: the day that marks the halfway point — almost — to the weekend .
