A PR campaign can have a long-lasting impact on your brand’s reputation and public image. But it must be well-planned.
Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer.
People have questions about the security of our digital data.
Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand’s control, public relations (PR) is an effective way to contribute to the conversation.
Coordinating a massive amount of data in Microsoft Excel is a time-consuming headache. Thankfully, you don’t have to. The VLOOKUP function can help you automate this task and save you tons of time.
You’ve heard it from us before:
You’ve heard it from us before:
You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.”
You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.”
But in a business context, it’s not that simple.
When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it’s worth your time, and let that thought process influence whether or not you press play.
Once you do actually press play, how many times have you abandoned the video just a few seconds in and scrolled down to the next post? I know I have. I don’t finish half the Facebook videos I start.
