Contribution Margin Explained in 200 Words (& How to Calculate It)

When you first start a business, you’re laser-focused on the quality of your product — polish the idea, build it, rebuild it, test it, go to market.

Money doesn’t matter much yet. You might have initial funding, but all of it goes to research and development.

How to Write an Internship Cover Letter [Expert Advice & Examples]

It’s been a few years since I applied for my first internship, but I still remember the difficulties I encountered. After I finally crafted an eye-catching resume, I faced the daunting prospect of creating an internship cover letter for every application; I honestly didn’t know what to include or the tone I should strike.

5 Recurring Themes From Mark Zuckerberg’s Senate Hearing

Facebook CEO Mark Zuckerberg appeared this afternoon before a joint hearing held by the Senate Judiciary and Commerce, Science, and Transportation Committees.

What is a Flash Sale in Ecommerce? 6 of Our Favorite Examples

Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers to make impulse purchases.

The Beginner’s Guide to Product Photography [Tutorial + Examples]

If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits. Although I don’t have data to back up that statement (yet), product photography can be extremely valuable to your ecommerce website strategy.

4 Key Questions We Have for Mark Zuckerberg

It’s official: Mark Zuckerberg has landed in Washington.

4 Key Questions We Have for Mark Zuckerberg

It’s official: Mark Zuckerberg has landed in Washington.

How the HubSpot Content Team Overcame the “Pivot to Video”

You’ve probably heard. 2017 was the year of the “Pivot to Video.” Publishers decreased or entirely scrapped their written editorial operations to focus on creating video. And right on cue, the internet erupted with opinions (and a fair amount of panic) on the shift. 

How the HubSpot Content Team Overcame the “Pivot to Video”

You’ve probably heard. 2017 was the year of the “Pivot to Video.” Publishers decreased or entirely scrapped their written editorial operations to focus on creating video. And right on cue, the internet erupted with opinions (and a fair amount of panic) on the shift. 

These Emojis Can Increase Click-Through Rates, According to New Data

Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without emojis, indicating that emojis can make your message more memorable.