Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, Snapchat’s success wasn’t looking good.
Since then, Snapchat has evolved into something so much more. And while it’s certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.
Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, Snapchat’s success wasn’t looking good.
Since then, Snapchat has evolved into something so much more. And while it’s certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.
Us marketers are a tight-knit tribe. We share a lot of similar beliefs. We believe that content is king, that nothing is as sweet as first-page first position, and that interruption is the enemy.
The best bitcoin wallets are the safest bitcoin wallets. And out of the four types of wallets you can use — hardware, software, web, and mobile — the crypto community generally considers hardware and software wallets to be the most secure.
I’ll be honest. When Brian Halligan (HubSpot’s CEO) started talking about retiring the funnel and adopting the flywheel as the model to think about our business, I was not very happy.
To increase conversion rates on your ecommerce website, no part of the customer journey can be overlooked. From your landing page to your checkout page, every aspect of your ecommerce website needs to be carefully designed.
But cultivating a user journey that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done.
We’re surrounded by ads all day, every day, but how often does one end up living rent-free in your head?
Keep it simple, stupid.
We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.
Any writer will tell you how hard it is to express a complex emotional concept in just a few words. But that’s exactly what great slogans and taglines do.
In marketing, efficiency is crucial for success. The faster you produce results, the longer you can focus on refining your overarching strategy and capturing more of your audience’s attention than your competitors can.
But the physical act of typing out personal notes, your own ideas, and other documents is much slower than your brain’s actual processing speed. The fact that you type slower than you can think means you’re probably wasting a good chunk of time on something that could be automated.
