If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour.
Posting Instagram content when your audience is most active on the app increases chances of engagement, brand awareness, referral traffic, and conversions. However, it’s not always efficient to hover over your phone or laptop to post on Instagram at the perfect moment — so you’ll need a way to schedule Instagram posts ahead of time.
Although the exact day and time you post content to Instagram matters less than it used to — since your followers’ newsfeeds are now organized by relevance, engagement, and other factors versus post age — it’s definitely still important.
Even if you’re not a professional storyteller, you can use storytelling frameworks to share more engaging narratives in your content marketing copy. You’ll not only be able to tell your company’s story more effectively to stakeholders, but you’ll be able to write more effective, readable material that converts users into loyal customers.
As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things like, “Well, I’m no Hemingway!” or some other nervous response.
![The Ultimate Social Media Holiday Calendar for 2018 [Resource]](https://blog.hubspot.com/hubfs/The%20Ultimate%20Social%20Media%20Holiday%20Calendar%20for%202018%C2%A0%5BResource%5D.jpg?t=1517816807125)
Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.
Whenever I log onto Twitter, I quickly scan what’s trending on the left-hand side of the screen. Have you ever had this experience — when you see an obscure holiday or observance day trending, and you think to yourself “Yup, I’m celebrating that”?
The influencer landscape is incredibly lucrative. In 2022, the influencer market was valued at $16.4 billion and is estimated to hit $21.1 billion in 2023. If you want to step into the influencer market, you’re probably wondering how to become an influencer.
Influencer marketing has skyrocketed since it first made its mark.
That’s very much due to the way purchasing decisions have changed over the years. You might recall, for example, a story about how many women no longer trust celebrity endorsements. That’s because most consumers, research shows, seek product and service recommendations from those who are, above all, knowledgeable and credible.
And today, those qualities often come in the form of social media influencers.
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.
But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google.
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.
