Welcome one, welcome all to another Wednesday: the day that marks the halfway point — almost — to the weekend .
It’s not impossible for humans and even a lot of software to do exactly what chatbots do.
If you’re anything like me, you love to-do lists. Heck, sometimes you love to-do lists so much, you even put completed tasks on your list just for the satisfaction of crossing them off (No? Just me?).
If you’re anything like me, you love to-do lists. Heck, sometimes you love to-do lists so much, you even put completed tasks on your list just for the satisfaction of crossing them off (No? Just me?).
When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads. Because none of that advice said much about designing the actual form for capturing those leads, I didn’t put much thought into whether lead form best practices even existed.
Did you know that without a lead-capture form, your digital content can’t generate leads?
The lead-capture form is the main focus of a lead-capture page — better known as a landing page. The ultimate goal of this page is to get your visitors to fill it out with contact information in exchange for a piece of content, such as an ebook.
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At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every dollar spent. With nearly 5 billion email users worldwide, it’s no wonder this channel remains one of the most effective ways to reach your audience.
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.
Bosses don’t know everything. Even the most empathetic leaders need feedback to understand the specific challenges their employees face. Unfortunately, plenty of workers — especially those new to the workforce — don’t feel safe being vocal. When they have ideas to contribute, they hesitate to share them; after all, they don’t want to risk potential repercussions.
I’m willing to bet we’ve all felt stifled by the rigid 9-to-5 work schedule — especially on our productivity both in and out of the office.
