Ecommerce is predicted to account for 17% of all U.S. retail sales by 2022. As ecommerce grows, so does competition, making it hard to differentiate your website from everyone else’s.
Here‘s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.
When people arrive on your Facebook page, where do you think they’ll look first? It takes up almost a quarter of the screen on most desktop browsers. That’s right — it’s your Facebook cover photo.
Team black or team green?
Think of a really good print advertisement you’ve seen lately. What did you like about it? Chances are that while the content of that ad was important, the design played a big role in drawing you in.
It’s important to think of your resume like an advertisement to job recruiters. Writing a standout resume goes beyond the content you put in there — the format plays an important role, too.
Earlier today, members of Facebook’s staff held a small press event with a status update on efforts to prevent its platform from being weaponized to influence major national events like elections.
Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook.
When I first started my small business, advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns.
Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.
The other day I was shopping online for a Nintendo Switch. The popularity of this gaming console has made it extremely difficult to find one — stores like Best Buy and Target were out of stock.
