In late 2023, I collaborated with an organization to increase its visibility and donations.
It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolutions.
And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2018.
In the classic tale, In the Heart of the Sea: The Tragedy of the Whaleship Essex by Nathaniel Philbrick, a group of sailors were “zagging” off the coast of South America in 1821 when they came across something ghastly.
They were in a whaling ship named the Dauphin, under the command of a captain named Zimri Coffin.
![10 Logo Design Trends to Watch for in 2018 [Infographic]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/logo-trends-2017.jpg?t=1517816807125){kind=logo}
We demand a lot from logos.
They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends.
![How to Handle Negative Emotions at Work [Infographic]](https://blog.hubspot.com/hubfs/When%20Negative%20Thoughts%20and%20Emotions%20at%20Work%20Can%20Be%20Used%20for%20Good.jpg?t=1517816807125)
There’s a popular phrase that I’ve heard quite a bit throughout life: “Don’t get mad. Get even.”
![How to Handle Negative Emotions at Work [Infographic]](https://blog.hubspot.com/hubfs/When%20Negative%20Thoughts%20and%20Emotions%20at%20Work%20Can%20Be%20Used%20for%20Good.jpg?t=1516346570705)
There’s a popular phrase that I’ve heard quite a bit throughout life: “Don’t get mad. Get even.”
Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers’ true desires. Yet marketing teams still tend to prioritize gut instincts over insights. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge to determine future actions.
Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers’ true desires. Yet marketing teams still tend to prioritize gut instincts over insights. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge to determine future actions.
![Here Are the Top Marketing Design Trends for 2018 [Infographic]](https://blog.hubspot.com/hubfs/Here%20Are%20the%20Top%20Marketing%20Design%20Trends%20for%202018%20%5BInfographic%5D.jpg?t=1517816807125)
Shutterstock — a familiar name to many creative professionals — released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year.
