How HubSpot’s Pricing Page Redesign Increased MQL Conversions by 165% & Free Sign-Ups by 89%

A few months ago during INBOUND 2017, we launched a complete redesign of HubSpot’s website pricing page. Not because it hadn’t been redesigned in a few years (it hadn’t), but because we saw a big conversion opportunity from a page that had a lot of untapped potential.

How HubSpot’s Pricing Page Redesign Increased MQL Conversions by 165% & Free Sign-Ups by 89%

A few months ago during INBOUND 2017, we launched a complete redesign of HubSpot’s website pricing page. Not because it hadn’t been redesigned in a few years (it hadn’t), but because we saw a big conversion opportunity from a page that had a lot of untapped potential.

What is Deep Learning? Here’s Everything Marketers Need to Know

The machines are here.

You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned?

In my opinion, we should be excited.

AI — especially “deep learning” technology — brings new opportunities and innovation in the way digital marketing, sales, and customer support are handled.

But what is deep learning? How does it work? And how can it be applied to marketing and sales in your company?

What is Deep Learning? Here’s Everything Marketers Need to Know

Artificial intelligence (AI) has been in the spotlight lately as many companies and brands like Zara and H&M incorporate AI into their business models. As a marketer, you may wonder if this is cause for concern. Is AI going to take over our jobs? In reality, AI can actually make marketing easier and more efficient for marketers via deep learning technology.

How to Create a YouTube Channel

If you’re reading this article, then I probably don’t need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are watched every single day. You’re clever.

How to Create a YouTube Channel Step-by-Step

Video content accounts for over 82% of all online traffic — and YouTube is the most popular video platform with more than two billion active users.

How to Get Paid Without Spending a Dime [Free Invoice Template Generator]

As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels.

We recognize the importance of this unification, as it helps to improve brand recognition, foster loyalty, and improve the overall customer experience.

How to Get Paid Without Spending a Dime [Free Invoice Template Generator]

As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels.

We recognize the importance of this unification, as it helps to improve brand recognition, foster loyalty, and improve the overall customer experience.

How to Create a Case Study Video That Converts Leads [Video]

How to Create a Case Study Video That Converts Leads [Video]