How to Write a Great Value Proposition [7 Top Examples + Template]

Your company’s competitive advantage lives or dies by its value proposition. If you can’t clearly distinguish your product or service from your competitors — and then deliver on your brand promise — why should customers choose you?

How to Write a Great Value Proposition [Infographic]

How to Write a Value Proposition

  1. Identify all the benefits your product offers.
  2. Describe what makes these benefits valuable.
  3. Identify your customer’s main problem.
  4. Connect this value to your buyer’s problem.
  5. Differentiate yourself as the preferred provider of this value.

The Anatomy of a Perfect Instagram Profile

With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it’s crucial that marketers include Instagram as a part of their social media marketing strategy.

It all starts with your Instagram profile.

The Anatomy of a Perfect Instagram Profile

With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it’s crucial that marketers include Instagram as a part of their social media marketing strategy.

It all starts with your Instagram profile.

The Anatomy of a Perfect Instagram Profile

With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it’s crucial that marketers include Instagram as a part of their social media marketing strategy.

It all starts with your Instagram profile.

The Anatomy of a Perfect Instagram Profile

With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it’s crucial that marketers include Instagram as a part of their social media marketing strategy.

It all starts with your Instagram profile.

The 67 Best, Most Popular, and Most Liked Hashtags on Twitter

Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement — clearly, hashtags still matter in 2019.

A Marketer’s Guide To Competitive Intelligence

Across all industries, it’s gotten harder for brands to stand out among the competition. According to a 2020 survey by Crayon, businesses have, on average, 29 competitors — a 16% increase from 2019.

How to Make Competitive Intelligence Your Competitive Advantage

I stared at the sea of snow around me. White as far as the eye could reach. A blank, empty landscape.

Shortcuts, Mojave OS, and More Revealed in Opening Keynote of 2018 Apple Worldwide Developers Conference

Apple’s 2018 Worldwide Developers Conference (WWDC) opened today in San Jose, California, and the opening keynote revealed transformational releases coming to nearly every product in Apple’s portfolio.