The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down.
Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan.
The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down.
ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise).
I run HubSpot’s Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing platform is one of the first additions to a marketer’s tool belt.
Email marketing is an effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an ROI of $40 for every $1 spent.
Leveraging email marketing can be difficult, especially if you’re trying to grow your list or manage the massive list you already have. Fortunately there are plenty of email marketing services available to help.
Here are 18 of the best ones I’ve found. I’ve even tested a few. Let’s dive in.
ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise).
ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise).
Dietrich Mateschitz, the founder of Red Bull, is one of my marketing heroes. Not only is he a brilliant business person but he is an absolute genius of marketing strategy. Here’s why.
The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also discussed the company’s reinvention through a series of innovative marketing campaigns including a brand new pizza recipe . Now Domino’s has gone one step further and taken its marketing efforts real time by allowing live Twitter comments from its customers to be displayed on a billboard in Times Square.
Consumer trends are changing all the time, reflecting the “never-sleeping” nature of markets and society.
