Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”
Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, founders, and marketers on tight budgets.
I can’t remember the last time I discovered a new brand by shopping in person … I know, it’s mind-boggling.
Search is changing thanks to artificial intelligence.
Search is changing thanks to artificial intelligence.
A few years ago, I was working with a startup that had just launched their website. We were proud of it — it looked clean, had great product shots, and ticked all the branding boxes. But after the first month, we realized something was off: barely any leads were coming in. Traffic was decent, but conversions were almost nonexistent.
When I was asked to write on this topic, adaptable leadership, I started shaking my head. I am not a huge fan of putting an adjective in front of leadership and making it a new thing. Let’s just call it leadership and then talk about how to be better at it, one day at a time.
When I was asked to write on this topic, adaptable leadership, I started shaking my head. I am not a huge fan of putting an adjective in front of leadership and making it a new thing. Let’s just call it leadership and then talk about how to be better at it, one day at a time.
Welcome back from a long Memorial Day weekend, and an equally long week of data security-related news that applies directly to you — and me. It’s another edition of “Unriddled,” our mid-week digest of the tech news you need to know.
Welcome back from a long Memorial Day weekend, and an equally long week of data security-related news that applies directly to you — and me. It’s another edition of “Unriddled,” our mid-week digest of the tech news you need to know.
