A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I found an article that told me I was using paper ketchup cups all wrong.
It turns out you’re supposed to fan out the sides of the cup to increase ketchup capacity, like this. Who knew? Well, I recently applied that sense of adventure to another thing I love — Google Docs. And what I found was just as life-changing.
A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I found an article that told me I was using paper ketchup cups all wrong.
It turns out you’re supposed to fan out the sides of the cup to increase ketchup capacity, like this. Who knew? Well, I recently applied that sense of adventure to another thing I love — Google Docs. And what I found was just as life-changing.
Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.
Modern marketing is less pushy than yesteryear’s — and I love that. It’s less about forcing your message on people and more about helping. However, personality marketing is one strategy that still dances the line between savvy and shady to many, including yours truly.
When Bloomberg reported that Facebook was conducting market research to gauge interest in an ad-free, paid subscription model, we decided to do a bit of our own research.
Cards Against Humanity is more than just a game to me — it led to an epiphany that shaped the way my company developed its product story around content personalization.
A PDF, short for portable document format, is commonly used to view shared documents. The PDF format preserves a document’s formatting, which means you can look at the document on any device.
But the key word here is “view” — you can’t edit a PDF without using a specific PDF-editing tool, which is where things get tricky.
If you’ve been managing a Facebook Business Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with the organic posts you publish to that page.
There are two reasons for this.
Wondering how to start a blog that gets read, gets clicks, and actually leads to conversions?
When you open Adobe Photoshop for the first time, it’s easy to click around in confusion for a minute and then reach for your freelancer’s phone number instead. Trust us, you’re not alone in this.
