Nowadays, reviews matter more than ever. In fact, over 85% of U.S. adults say they trust online reviews as much as personal recommendations.
As a consumer, I often feel overwhelmed by the sheer number of brands trying to get me to try their service or purchase a product. However, as a marketer, I can recognize that the best call-to-action examples are the ones that give me a reason to take that step — either by offering me something for free, a special perk or access, or a unique opportunity that I can’t get elsewhere.
Twitter today followed up on its March request for proposals to measure the health of its network with announcements of a new approach to how it will handle abuse on its platform.
Today, Facebook released its first ever Community Standards Enforcement Report to the public. This report includes a preliminary inventory of rule-violating content and the removal action Facebook took on it.
In today’s competitive job market, a carefully crafted letter of interest is a powerful tool for standing apart from the crowd.
At 1:00 AM EST, Facebook released a statement that it has launched its Youth Portal: a guide to help teens navigate the network.
“Our business is absolutely flawless and we have nothing to improve upon” — said no business owner ever. Instead, we business owners often think of all the ways we could potentially grow our businesses and guard against threats.
I love breakfast food and have a few local spots that make incredible skillets. Recently, instead of getting a printed menu, I found a QR code taped to my table. With my phone nearly dead, I struggled to load the poorly optimized link and just ordered my usual from memory.
Facebook released a statement today indicating that 200 apps have been suspended from its platform for possible data misuse.
There’s been a ton of research about lead nurturing and its ability to affect a funnel. We know that, on average, we see more qualified leads, shorter sales cycles, and larger purchase amounts made by nurtured leads when compared with non-nurtured leads. Who doesn’t want that?
