Top 6 Video Marketing Metrics Your Boss Actually Cares About

Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator of how well your video, especially its hook, performed. 

What is a Facebook Pixel? [Easy Guide]

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul its algorithm once again to give users more opportunities to engage with their friends and family — Facebook’s original purpose — and less with brands, flattening their organic reach more than ever before.

What is a Facebook Pixel? [Easy Guide]

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul its algorithm once again to give users more opportunities to engage with their friends and family — Facebook’s original purpose — and less with brands, flattening their organic reach more than ever before.

After 10 Hours of Questions for Mark Zuckerberg, Here’s What I Still Want to Know

Having grown up in the Washington, D.C. metropolitan area, I can say with confidence that April is one of the months with which I most fondly remember the region.

How These 8 Direct-to-Consumer Brands Are Changing Ecommerce Forever

Direct-to-consumer (D2C) companies cater to people’s desire for simplicity. As much as consumers claim to love choice, analysis paralysis is a real thing; D2C brands eliminate the hassle of researching, browsing, and choosing from hundreds of options, making shopping practically effortless. 

Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Direct-to-consumer companies cater to people’s desire for simplicity. They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless. D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience.

How to Edit a PDF [Easy Guide]

If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier.

PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what software they use to view the file. And in order for PDFs to adapt to various viewing platforms, the file’s text and images can’t easily be modified once packaged into a PDF.

But it’s not impossible.

New Questions for Mark Zuckerberg Emerge at House Energy and Commerce Hearing

Today was day two on Capitol Hill for Facebook CEO Mark Zuckerberg, who faced tougher questions from Representatives on topics that weren’t covered in yesterday’s Senate hearing.

Contribution Margin Explained in 200 Words (& How to Calculate It)

When you first start a business, you’re laser-focused on the quality of your product — polish the idea, build it, rebuild it, test it, go to market.

Money doesn’t matter much yet. You might have initial funding, but all of it goes to research and development.

How to Write an Internship Cover Letter [Expert Advice & Examples]

It’s been a few years since I applied for my first internship, but I still remember the difficulties I encountered. After I finally crafted an eye-catching resume, I faced the daunting prospect of creating an internship cover letter for every application; I honestly didn’t know what to include or the tone I should strike.