A Quick Primer on Google’s Search Engine Results Page (SERP)

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results.

17 Google Marketing Tools You Should Be Using

How to Market on Google

  1. Use Google My Business (GMB) and claim free ad space for your business.
  2. Improve your website’s SEO using Google Search Console.
  3. Buy ads on Google through Google Adwords.
  4. Host your website’s videos on YouTube, the largest video community in the world.

You may have heard of this little thing called Google. You know, where 3.5 billion searches for information are made per day?

But Google is more than just a search engine. So much more.

In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you’re a marketer.

The Best Advice for Agencies in 2018: 15 Experts Weigh In

Running an agency is hard. There are daily growth challenges that need to be overcome. Luckily, you’re not the only one coming up against these problems. We spoke with agency thought leaders and experts about a number of these problems in our monthly webinar series.

Your Biggest Office Space Productivity Killers and How to Avoid Them

We found the number one productivity killer in the workplace, and contrary to what you might think, it isn’t social media, hallway gossip sessions, or Friday’s happy hour.

7 Creative Content Ideas You’ll Want to Steal for Your Ecommerce Website

Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage shoppers.

Confirmed: Mark Zuckerberg to Appear Before Congress April 11

Today, the House Energy and Commerce Committee confirmed that Facebook CEO Mark Zuckerberg will indeed testify in front of the congressional committee on April 11.

His testimony is rooted in the ongoing controversy over Facebook’s handling of its users’ data, which became the subject of global news after it was revealed that personal information was misused by data consulting firm, Cambridge Analytica.

Facebook Is Rewriting Its Terms of Service and Wants the Public to Weigh In

Update on April 4, 2018 at 2:30 PM EST: Facebook has issued a statement indicating that as many as 87 million people’s data was improperly shared with Cambridge Analytica. In that same announcement, the company has outlined a series of ways in plans to the way data can be accessed on its platform.

Facebook released a statement today outlining its rewritten terms of service with the goal of more clearly explaining how user data is collected and used.

40 Free Resume Templates for Microsoft Word (& How to Make Your Own)

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore.

How to Create a Pivot Table in Excel: A Step-by-Step Tutorial

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets.

Unriddled: “Alexa, Make a Donation,” and More Tech News You Need

Welcome one, welcome all to Wednesday — the day that marks not just the week’s halfway point, but another edition of “Unriddled”: the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know.