Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.
The other day I was shopping online for a Nintendo Switch. The popularity of this gaming console has made it extremely difficult to find one — stores like Best Buy and Target were out of stock.