The intimidators. The slackers. The credit-takers. The “I actually have another favor to ask”-ers.
The intimidators. The slackers. The credit-takers. The “I actually have another favor to ask”-ers.
The intimidators. The slackers. The credit-takers. The “I actually have another favor to ask”-ers.
The intimidators. The slackers. The credit-takers. The “I actually have another favor to ask”-ers.
Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges — technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on that call, did you find that everyone was able to participate?
Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges — technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on that call, did you find that everyone was able to participate?
Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges — technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on that call, did you find that everyone was able to participate?
Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges — technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on that call, did you find that everyone was able to participate?
Gone are the days of the CMO who isn’t fluent in metrics, analytics, and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO) than ever before.
But CMOs struggle to find the right metrics that will get them credibility, and show how marketing contributes to the bottom line — especially when 80% of CEOs don’t trust the efforts of their marketing teams.
Gone are the days of the CMO who isn’t fluent in metrics, analytics, and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO) than ever before.
But CMOs struggle to find the right metrics that will get them credibility, and show how marketing contributes to the bottom line — especially when 80% of CEOs don’t trust the efforts of their marketing teams.
