With more than 800 million monthly users, Instagram is a force to be reckoned with. If you’re a B2B brand, you might think the hype isn’t relevant to you — but in 2018, it most certainly is.
If you’re anything like I am, you have mixed feelings about New Year’s resolutions.
It seems like a natural time to make important changes. It’s like a universal pressing of the “reset” button. Maybe that’s why 41% of Americans make New Year’s resolutions in the first place. But here’s the thing — only 9.2% of us are successful in achieving them.
A few months ago during INBOUND 2017, we launched a complete redesign of HubSpot’s website pricing page. Not because it hadn’t been redesigned in a few years (it hadn’t), but because we saw a big conversion opportunity from a page that had a lot of untapped potential.