Copy is writing that compels.
Copy is writing that compels.
A few weeks ago, I had an alarming revelation: I’m a crappy listener.
That came to light when someone important to me pointed out that I don’t seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” he told me.
When it comes to building a memorable brand, it’s all about consistency.
When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.
If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.”
If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.”
That’s because most of us know how important content is to our inbound marketing and our brands — both our respective company brands, as well as our personal brands as a thought leader. We understand that content is important, but it doesn’t seem like we always agree on how much content we need, or how to create it well enough to consistently engage our audience.
Productivity is generally thought of in terms of, “How do I get more done?”
Productivity is generally thought of in terms of, “How do I get more done?”
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results.
The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results.
The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.
