What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)

Just when you thought you understood SEO … search changed. Again.

“Understood” is a strong word. Search engine algorithms change at such a rapid tick, it’s hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. But this change is a biggie, so hang onto your keywords for this one.

12 of the Best College Logo Designs (And Why They’re So Great)

What makes a college logo great?

Think about your alma mater for a second. Do you have a school bumper sticker with the logo emblazoned on it? A hat? A sweatshirt? A flag? Or perhaps all of the above?

Should I Quit My Job? 9 Signs It’s Time

And that’s actually pretty great.

15 Productivity Hacks for a Successful 2023

One of my biggest challenges with working from home is staying focused and completing every task on time. After all, home is where my TV, phone, kitchen, and cats are — it’s not exactly set up with productivity in mind. However, that doesn’t mean it’s impossible to get things done. Fortunately, there are many practical, productive tips to help anyone reach their goals, whether they work from home or in an office.

How to Create a Content Marketing Strategy for Virtual Reality

Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a new development. What is new is the definition of the term “engagement.”

So, what defines a customer’s engagement today? Among other things: interactivity.

How to Identify Which Experiments to Run

The last time I made an appearance here on the HubSpot Marketing Blog, I wasn’t shy about my love of experiments.

At the same time, I wasn’t shy in my sense that, all too often, they’re conducted for the wrong reasons. We talked about how the purpose of online experiments is to answer questions about how people use your website.

How to Use Excel Like a Pro: 29 Easy Excel Tips, Tricks, & Shortcuts

Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically.

Copywriting 101: 15 Traits of Excellent Copy Readers Will Remember

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.

10 of the Best Ads from August: The Eclipse, Sugar, and the Worst Voice Assistant Ever

Advertisers got creative in August, experimenting with the increasingly popular six-second ad format, contributing to the buzz surrounding the solar eclipse, and building a mountain of sugar in Times Square.

How to Create 30 Days Worth of Instagram Posts in One Day

Did you know that 50% of Instagram users follow a business, and 60% actually use Instagram to learn about a product or service?

In fact, there are currently over 700 million Instagram users, and that number is expected to reach the one billion user milestone by the end of 2017. How’s that for a potential audience for your business?