Collectively, Instagram and Snapchat attract 687 million daily active users. Their large audiences make them both great platforms to market your brand — but if you’re working at a small company and can’t justify spending your resources on both, which one do you choose?
If you can’t beat ‘em, join ‘em.
This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013.