These days, agencies tend to get caught up in near-constant talk of creativity, innovation, and disruption. But all that noise can drown out the real reason you’re in this business: to make money.
As a content marketer, my top-performing channel for getting new clients is LinkedIn because: a) LinkedIn has over 1 billion users across the globe, 67 million of which are companies, and b) I have learned to use LinkedIn’s features to grow my network and market my services.
In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential?
With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.
Nothing will impact the way we communicate quite like chatbots.
Whether you need to summon a Lyft, book a flight, or even test out a new shade of lipstick, it’s now safe to say, “There’s an bot for that.”
Nothing will impact the way we communicate quite like chatbots.
Whether you need to summon a Lyft, book a flight, or even test out a new shade of lipstick, it’s now safe to say, “There’s an bot for that.”
Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work — it was far from effective.
Today, planning the actual distribution of the content you’ve spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.
I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures — it’s almost too cringe-inducing.
Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work — it was far from effective.
Today, planning the actual distribution of the content you’ve spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.
I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures — it’s almost too cringe-inducing.
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When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away.
To prove the value of what you have to offer, why not let your happy customers do the talking?
