Video content accounts for over 82% of all online traffic — and YouTube is the most popular video platform with more than two billion active users.
![How to Get Paid Without Spending a Dime [Free Invoice Template Generator]](https://blog.hubspot.com/hubfs/Free%20Invoice%20Template%20Generator.jpg?t=1517816807125)
As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels.
We recognize the importance of this unification, as it helps to improve brand recognition, foster loyalty, and improve the overall customer experience.
![How to Get Paid Without Spending a Dime [Free Invoice Template Generator]](https://blog.hubspot.com/hubfs/Free%20Invoice%20Template%20Generator.jpg?t=1515065529979)
As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels.
We recognize the importance of this unification, as it helps to improve brand recognition, foster loyalty, and improve the overall customer experience.
One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. Better analytics has brought a lot of focus and measurability to marketing, but creates the tendency to do what’s best for the business versus what’s best for the customer.
One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. Better analytics has brought a lot of focus and measurability to marketing, but creates the tendency to do what’s best for the business versus what’s best for the customer.
One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. Better analytics has brought a lot of focus and measurability to marketing, but creates the tendency to do what’s best for the business versus what’s best for the customer.
One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. Better analytics has brought a lot of focus and measurability to marketing, but creates the tendency to do what’s best for the business versus what’s best for the customer.
When the Global Innovation Index 2017 was released, Switzerland and Sweden led the pack — as they have in previous years.
What makes this part of the world such a beacon of creative thought?
As someone who was fortunate enough to live and work in Sweden, I’ve come to believe the answer might be hiding in a single word: “lagom.”
