So you’re ready to start looking for a skilled freelancer to help your project (and productivity) take off?
While it’s certainly important for a beer to taste good, there’s no denying that packaging has a big influence on people’s buying decisions.
Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore.
While it’s certainly important for a beer to taste good, there’s no denying that packaging has a big influence on people’s buying decisions.
Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore.
Copy is writing that compels.
Copy is writing that compels.
A few weeks ago, I had an alarming revelation: I’m a crappy listener.
That came to light when someone important to me pointed out that I don’t seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” he told me.
When it comes to building a memorable brand, it’s all about consistency.
When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.
If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.”
If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.”
That’s because most of us know how important content is to our inbound marketing and our brands — both our respective company brands, as well as our personal brands as a thought leader. We understand that content is important, but it doesn’t seem like we always agree on how much content we need, or how to create it well enough to consistently engage our audience.
Productivity is generally thought of in terms of, “How do I get more done?”
