The 8 Best Startup Logos From Shark Tank, and Why They Work

If you’re a young startup just beginning to find your footing in the business world, having a quality, professional-looking logo can help you look great in front of potential investors and clearly establish what your brand stands for.

Color Psychology in Marketing [Infographic]

Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.

Color Psychology in Marketing [Infographic]

Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.

Color Psychology in Marketing [Infographic]

Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.

Color Psychology in Marketing [Infographic]

Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.

Your Coworkers Really Hate When You Use These 3 Buzzwords, According to New Data

Office workers can pretty universally agree that buzzwords suck, but we’re all still guilty of peppering them into an email or a presentation here and there. 

Your Coworkers Really Hate When You Use These 3 Buzzwords, According to New Data

Office workers can pretty universally agree that buzzwords suck, but we’re all still guilty of peppering them into an email or a presentation here and there. 

Your Coworkers Really Hate When You Use These 3 Buzzwords, According to New Data

Office workers can pretty universally agree that buzzwords suck, but we’re all still guilty of peppering them into an email or a presentation here and there. 

Your Coworkers Really Hate When You Use These 3 Buzzwords, According to New Data

Office workers can pretty universally agree that buzzwords suck, but we’re all still guilty of peppering them into an email or a presentation here and there. 

Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.

Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan — “It’s toasted” — to differentiate the brand from its competitors.