If you’re here because you’re wondering how to make a good PowerPoint, you’re in the right place. Let’s just hope it’s not the night before the big day.
Sometimes, I think that we here at HubSpot are just a bunch of mad scientists.
We love to run experiments. We love to throw bold ideas at the wall to see if they stick, tinkering with different factors, and seeing how what happens can be incorporated into what we do every day. To us, it’s a very hot topic — we’re writing about it whenever we can, and trying to lift the curtain on what, behind the scenes, we’re cooking up on our own marketing team.
The next evolution of marketing is upon us.
The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times. Everytime consumer behavior evolves, marketers have new opportunities that were never before available.
One of the most controversial phrases in the marketing today is, “pivot to video.”
It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos.
Luckily, our research has shown that audiences still want to read blog and news content.
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples I gathered to give you inspiration.
“Brands So Popular They Don’t Need to Advertise!” “10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through.
But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise.
It was halftime during one of my 7th-grade football games. And we were losing 14 – 0. With our knees planted in the grass, my team was quietly huddled, drenched in sweat and defeat. Suddenly, it was game over.
Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern — as were many of the first roles in social media.
Today’s growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment — and this requires time, effort, and creativity.
Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating video scripts from scratch or using a template.
Mayo on a sandwich. Hot sauce on a taco. Hot fudge on a sundae. All things that — when used correctly — make the thing they complement way better.
But If you use too much of any of them, or use them in the wrong context (hot sauce on a sundae? No thanks.), or simply use them wrong (gobs of mayo, instead of a thin layer), you’ve ruined a perfectly tasty snack.
