Marketers Weigh In: Instagram or Snapchat Stories?

Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack?

It’s okay — so do we. And while some of our messages are GIFs and emojis (okay, the majority of our messages), we also get into lots of lively Slack discussions (okay, debates) about news stories and product announcements in the marketing technology space.

Speakers | Grow with HubSpot Sydney 2017

Here’s where you can meet all our speakers at today’s event and find details on each of their sessions.  

With speakers from HubSpot, Canva, LinkedIn and more, we’re covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. 

 

Enjoy!

 

How Takeout Improved Our Candidate Experience: A HubSpot Experiment

Here at HubSpot, we take culture pretty seriously. After all, we have an entire code dedicated to it, and it doesn’t just apply to our internal environment — it also shows up when we’re recruiting new people to join our team. We have an inbound recruiting mission of attracting top talent through a world-class candidate experience.

That’s why, one January night that started like any other — watching Netflix in my pajamas and eating chicken tikka masala from my favorite Indian takeout joint

The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic]

Email marketing might be entering a mid-life crisis.

According to Entrepreneur, 2017 marks its 40th birthday, with 1978 cited as the year when the first marketing email was delivered. The sender, the story goes, was Gary Thuerk, an employee of Digital Equipment Corporation — an infamous legend, of sorts, who’s referred to by some as the “father of spam.”

How to Deliver Data-Driven Web Design to Clients [Free Ebook]

As agencies continue to adopt principles of Growth-Driven Design, their client service-offerings must shift to reflect the new needs of this approach.

Continuous improvement cycles — the structured, on-going validation process within Growth-Driven Design — is one of the primary advantages for clients and agencies over a traditional web design and development offering.

10 Reasons Why No One Is Watching Your Video Content

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated.

How to Focus: 5 Ways to Overcome Distractions at Work

When I was a sophomore in college, I developed a terrible addiction to Facebook. By the time finals week arrived, I couldn’t go 30 minutes without a dose of dog videos.

I was officially distracted. And after a week of all-nighters, I realized my attention span was inferior to a squirrel’s.

How to Focus: 5 Ways to Overcome Distractions at Work

When I was a sophomore in college, I developed a terrible addiction to Facebook. By the time finals week arrived, I couldn’t go 30 minutes without a dose of dog videos.

I was officially distracted. And after a week of all-nighters, I realized my attention span was inferior to a squirrel’s.

Viral Video Marketing: 9 of My Favorite Viral Marketing Videos

Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are starting to value authenticity over staged content.

6 Viral Video Marketing Examples That Will Never Get Old

Oh, hi there. Have you heard the news about video? It’s becoming really important for marketers to use. Imperative, even. Perhaps mandatory.

“Sure,” you must be thinking. “And in other news, the sky is blue.”

Okay, we get it. You know how important video is. That much is clear.